ContentBoerderij — the farm behind agricultural content
The farm behind agricultural content.
Hey. No fancy pitch, no agency talk — just ContentBoerderij. That's it. If you're a business or a brand with something going on in agriculture, this is your place. Content, marketing, audience strategy — doesn't matter where you're starting from. Got nothing but an idea scribbled on a beer mat? Good. That's enough to get going.
Our creators just do what they're good at, what fits them. That's what keeps it real — and gets everyone the best result.
Who's behind ContentBoerderij?
No faceless agency — just two people who know exactly what they're talking about. Raised on the farm, through and through.
Roos and Jesper co-own and co-founded ContentBoerderij — two very different talents, one shared foundation: they know this market inside out.
Jesper
Business & creative forceJesper's the business brain and creative force behind ContentBoerderij, with a sharp read on the audience. Over 20 years in B2B and B2C marketing taught him exactly how to reach the agricultural sector — for real. He turns that into advice and partnerships that go way beyond a single post.
Email Jesper →
Roos
Creative coachRoos is ContentBoerderij's creative coach. A farmer and creator herself, she coaches every creator in the crew. Nobody knows better what's happening on the farm — or online.
Email Roos →There's more to it than content
Outsiders struggle to read the agricultural audience — and it changes from region to region. We know it from the inside. So when you ask, we don't just think about content. We think about campaigns, image, and how your brand actually lands in this sector.
No off-the-shelf package — just tailored work, from a single advice session to building an entire campaign or product launch. Take Sonnema and CLAAS: we help them nail their audience strategy — who their customer really is, what message actually lands, on which channel, and why that shifts from region to region.
Our creators
Not pretty faces for the camera — farmers who know exactly what they're talking about. Every creator at ContentBoerderij is great at their own thing, driven by their own passion. That's why it works.
Roos Boerland
All-round · livestock & machinery"Get Roos on a job and you get her signature sauce on top — a dash of humour, a pinch of madness. That's her strength, on screen and off."
- A real farmer who backs down from nothing
- Freelances on farms across the country, trained veterinary assistant
- Keeps her own Blonde d'Aquitaine cattle
Suus Kleiman
Southwest Brabant · livestock & machinery"Expect nothing less than full commitment from Suus, and enthusiasm you can't miss — she just has a knack for turning people into fans."
- Just as at home among the livestock as behind the wheel of a machine
- Lives for grass and maize season and getting hands-on with machinery
- Wasn't born into farming — fell head over heels for it through her studies
- Hopes to keep doing contract farm work from behind the wheel of a tractor for as long as possible — the farm will always be there, where she finds that same passion
Naomi van Kempen
Veluwe · livestock & animal welfare"Naomi's warmth and love for animals jump right off the screen. Soft around the edges, with just enough mischief. She'll get you right in the heart."
- Loves livestock, lives for animal welfare and farm life
- Dairy cows and an education centre, right there on the farm
- Finds joy in pretty much everything on the farm, and talks about it without holding back
Isa Bouwhuis
Northeast Netherlands · livestock"Isa's happiest among the calves — and just as happy at a festival tent. That mix of hard grafter and fresh, easy-going energy makes her a name worth watching."
- Grew up on the family's dairy farm, works for a calf farmer, and still does some milking elsewhere too
- Completed her Level 3 animal husbandry diploma last year, now in her final year of Level 4
- Loves a good festival — which might be exactly why she also dances with her village's carnival troupe
- Featured in the 2027 Boerinnenkalender — the Dutch farmwomen's calendar
Valerie Hammink
Twente · livestock & motocross"Valerie switches effortlessly between cow, horse and motocross bike — that range, plus a healthy dose of down-to-earth Twente grit, makes her impossible to miss."
- Studying animal husbandry, and is almost done
- Loves cows, horses (eventing), motocross bikes and manual mopeds
- Known as ValerieMTX — a name, and a love, that goes back to her first Honda MTX
Milan Heuveling
Achterhoek · presenting & media"Whether Milan's behind the microphone, at the edit desk or out on stage, he's got a knack for putting people at ease exactly when things get awkward. A young natural talent, sharp and disarming all at once."
- From the Achterhoek region, currently studying Journalism at Hogeschool Utrecht
- Specialises in presenting, programme development and editing within the agricultural sector
- Hosts shows including Beatcrooks, Kalm An and Camping Dennenoord
- Also takes the stage as keyboardist for farm-rock band Valz, and as an actor with Flying Hummelo
These brands already know our talent
A whole range of clients have already worked with our creators. We're highlighting the bigger names here, of course — it never hurts to show a little extra trust.
An (aspiring) creator yourself?
Are you a creator — or want to be one — in the agricultural sector? Looking for down-to-earth management that actually knows the industry, backs your growth, and sees you as a person, not a number?